James D. Julia Inc. sells its Advertising, Toy & Doll Division to Morphy Auctions

My goal is to publish new posts twice a week — Mondays and Thursdays. However, if you don’t see a new post on Thursday, it’s because I was too busy, so please look for a new one the following Monday.

Jim Julia

Jim Julia

James D. Julia, Inc. and Morphy Auctions simultaneously announced the sale of the Advertising, Toy & Doll Division from James D. Julia, Inc. to Morphy Auctions. Morphy has been growing his successful toy business, while Julia has been growing his successful firearms division.

I called Jim Julia to get more information than was available from the press announcements. He told me that at one time, Julia’s was king of the hill in the advertising, toy and doll world. Even at that time, profits were difficult to come by. Subsequently, the division didn’t turn a profit every year. Conversely, Julia’s firearms division was generating strong profits, with guns blazing. 🙂 “Adding two days per year to gun division sales will make profit equal to several years of toy division’s profits.” Morphy’s offer to buy the toy division was an offer he couldn’t refuse.

Dan Morphy

Dan Morphy

Morphy’s, headquartered in Denver (Lancaster County), Pennsylvania, will immediately acquire all of Julia’s division’s operations and absorb them into its own existing Toy, Doll and Antique Advertising departments. “Morphy’s is excited to welcome Julia’s past consignors and clients to our company,” said Dan Morphy.

Looks like a “win-win”.

Click here to check my website for the latest items and to look around. There’s lots more coming in in the next couple of weeks, including two important Daum Nancy Blackbird vases, two large Tiffany Favrile Jack-in-the-Pulpit vases, two Gallé Magnolia vases and lots more. Keep checking my site, as I will be updating it next week (vacation this week). We’re still very much in business between shows, so please don’t hesitate to email or call. I always strive to offer the finest objects for sale on my website and at every show. There are many items for sale, sold items with prices and free lessons about glass and lamps. And remember to keep reading my blog.

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